About Us

MindSoul’s Emotional Imprint Resolution (EIR) Technology was developed by Mark Hinds, Founder of multiple health and technology companies. After almost two decades of research working with Ph.D.’s from Stanford, other eminent thought leaders; and watching many minds and brains on EEG technology, Mark realized that by accessing these states of mind, powerful changes could happen in the human body.

EIR is thought to work by altering our state of consciousness in such a way that the analytical left-hand side of the brain is turned off, while the non-analytical right-hand side is made more alert. The conscious control of the mind is inhibited, and the subconscious mind awoken. Since the subconscious mind is a deeper-seated, more instinctive force than the conscious mind, this is the part which must change in order for the subject’s behavior and physical state to alter. For example, a subject who consciously wants to overcome their fear of spiders may try everything they consciously can to do it; however, they will still fail as long as their subconscious mind retains this terror and prevents the subject from succeeding. Progress can only be made by reprogramming the subconscious so that deep-seated instincts and beliefs are abolished or altered.

What form might the treatment take?

Firstly, any misconceptions a potential subject may have about EIR should be dispelled. The technique does not involve the subject being put into a deep sleep, and the subject cannot be made to do anything they would not ordinarily do. They remain fully aware of their surroundings and situation and are not vulnerable to every given command of the therapist. The important thing is that the subject is self-motivated to change some behavioral habit or addiction. They have to want the treatment to work and must establish good clinical rapport with the therapist in order for a successful outcome. The readiness and ability of subjects to be supported vary considerably and EIR generally requires several sessions in order to achieve meaningful results. However, the subject can learn the technique of self-EIR which can be practiced at home, to reinforce the usefulness of formal sessions with the therapist. This can help counter distress and anxiety-related conditions.

What problems can be treated by EIR?

Emotional Imprint Resolution (EIR) can be applied to many psychological, emotional and physical disorders. It is used to relieve pain in surgery and dentistry and has proved to be of benefit in obstetrics. It can shorten the delivery stage of labor and reduce the need for painkillers. EIR can ease the suffering of the disabled and those facing terminal illness, and it has been shown to help people to overcome addictions such as smoking and alcoholism and to help with bulimia. Children are generally easy to support with the therapy and can be helped with nocturnal enuresis (bed wetting) and chronic asthma, whilst teenagers can conquer stammering or blushing problems which can otherwise make their lives miserable.

Phobias of all kinds lend themselves well to EIR, and anyone suffering from panic attacks or obsessional compulsive behavior, and stress-related problems like insomnia, may benefit. Conditions exacerbated by tension, such as irritable bowel syndrome, psoriasis and eczema, and excessive sweating, respond well, and even tinnitus and clicky jaws (tempero-mandibular joint dysfunction) can be treated by these techniques.